knotty

Home Decor is in our DNA

After 33 years of expertise in sourcing artisan-made carpets from India for leading retailers and brands worldwide, Sunil Sikka founded the idea of knotty.in, a marketplace for carpets, with his son, Raghav Sikka, who is a graduate from London and has been working in advertising over the last 9 years - from Wieden Kennedy Delhi where he was part of the Make in India campaign to Havas New York, where he conceptualized the Clap for Brasil inItiative to fight the Zika virus.

The unique experience of both Mr. Sunil and Raghav Sikka, unrivaled products and the blessings by the artisans and their families provide Knotty Home Pvt Ltd a competitive edge over others offering floor coverings.
The mission at Knotty is to closely collaborate with suppliers in Varanasi, Agra, Jaipur, Mirzapur and Delhi and work beside artisans to keep the centuries-old craft of rug making alive.

Where tradition meets home decor meets you

We curate the best and latest rugs and carpets, make it easy to access and keep you in the loop on
current and upcoming trends in the industry. This way, you can turn your #dreamroom into reality.

Where tradition meets home decor meets you

We curate the best and latest rugs and carpets, make it easy to access and keep you in the loop on current and upcoming trends in the industry. This way, you can turn your #dreamroom into reality.

What we do

We travel across the nation and bring you the most exclusive designs you won’t find anywhere else - from hand-knotted and hand-tufted to hand-loomed and flat-weave rugs.

Brains behind Knotty



Mr. Suneil Sikka

A post graduate in Commerce and International Trade, Mr. Sikka has 33 years of experience in sourcing floor coverings from India. After his return from the US in 1987, he started sourcing floor coverings and was the first to get rug retailers to buy directly from India, saving them 30 to 60% in costs. As a pioneer in the industry, he has helped the likes of Lulu & Georgia, Oscar Isberian Rugs, The Persian Carpet, Mark Gonsenhauser’s Rug and Carpet Superstore, to name a few.

Raghav Sikka - (Founder)

Born in the US, raised in India and a student in London. For eight years and running, Raghav has been conceptualising and leading culturally relevant brand campaigns for the likes of Audi, Rustomjee, Uniqlo, Reckitt and many more.

Vipin Maurya - (Partner)

The Founding Partner of Tilt, a cloud marketplace for influencers and brands, Vipin is passionate about fueling the development of newly arising technologies that will have a major impact on society and future business ecosystems.

Binu Varghese - (Partner)

With over 18 years of experience in quality assurance, manufacturing control, logistics management, product development, customised sourcing solutions and procurement of hand knotted rugs and durries, Binu is the backbone of Knotty.